Instant-Messaging App Whatsapp’s revenue system has never been well defined, however, after Facebook acquired the application for a whopping $19 Billion, it’s making sure the app can start generating revenue. In last year’s Facebook conference, Company chief, Mark Zuckerberg mentioned that through WhatsApp, companies will be able to interact with their desired customer in a very personal and direct way. The feature is in a testing stage right now.
According to a report by Reuters, there is no official announcement about the tests, but the feature is being used by business ventures like Y Combinator, a United States-based seed accelerator, which helps promising young tech firms grow rapidly.
This might mean Facebook-owned-Whatsapp might roll-out a commercial messaging this year for businesses as it looks to tap into enterprises for monetising its platform.
The business model has previously been put to use on Facebook’s Messenger. The user can not only interact with various businesses but also complete the payment with the application. The same monetising model might come into play with WhatsApp as well.